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Peter Hoggan

I am the owner of SEO Scotland. SEO Scotland provide SEO, PPC Management, Web Design and Copywriting services to companies located in Scotland and throughout the UK. Past and present clients range from small startup businesses to household brands including BT Yahoo! and Health sector clients including NHS.

Most of the articles I publish here are in some way related to SEO. My Basic SEO Course is designed to develop the required skills to improve your own sites organic rankings in all the major search engines. The course also acts as a primer for  students who wish to attend any of our advanced SEO courses or bespoke training.

You can find me at Google+ also.

01: A Free SEO Training Course For Hubbers

02: SEO Course Outline

03: An Intoduction to SEO

04: An Introduction to Search Engines

05: Search Engines and Latent Semantic Indexing

06: Search Engine Users

07: Keyword Research

08: Competitor Research

09: A Guide to PageRank

10: On Page SEO Part 1

11: On Page SEO Part 2 - Introduction To Quality Signals

12: Why Article Spinning Is A Complete Waste Of Time

I have recently started a series of hubs looking at Google Analytics. I hope to expand the topics covered over the next few months.

01: Understanding And Lowering Bounce Rates

02: Bounce Rate, Dwell Time And Panda